Acchu's Lifebouy

Velikkakathu Sankaran Achuthanandan was many a mimicry artists item number. His orrrrrrrrrrrrrrrraTTTOOOooorrrrrrrreaLLLL skills (this is how he would have pronounced 'oratorial' had he known to speak in english), Long pauses in between speeches that can put A.B.Vajpayee to sleep, and facial muscle flexing skills made him the butt of all political jokes in kerala. You have to see him talk and then you will understand that your V channel Lolakutty is not a novelty. VS is a classic case of brand positioning.

VS is more a Lifebouy' soap politician than the 'Lux' superstar. One Lux superstar (Mr. K. Karunakaran) has been reduced to a 501 Bar soap. His rustic, frugal, and no fancy mannerisms created a persona that was ridiculed but much talked about. It took decades for Brand VS to succeed. When it succeeded, it came as a wave of support for a man who stood 'rock solid' on his degressive views, much like the carbolic soap. He failed to raise froth, but had a 'clean image'. His brand of politics is the hard way, much like a 'cake of Lifebouy' which can pass off as a brick stone. The similarities donot end here...The red piece of Lifebouy cake and the red comorade will have many a competition from other fancy brands. The slogan 'safeguarding the health' of an age old ideology that has seen the grave except in God's own country, will be the position that VS will take. Wait and see....