Sunday, May 21, 2006

Sip-up

Sip-up
I was surprised when one of my friends wanted to pack some "sip-ups" to Dubai. I thought it was because he could not survive the heat. My ignorance to an NRI's taste was showing up. It was not that he would not get the best ice creams and ice-fruit-bars, ice-cream bars in Dubai, but the one that you get in Kerala is a speciality.

Product Description:
Sip-up is an ice-bar with fruity flavor, in a 15 cm long and 2cm diameter-plastic pack, served in bakeries (Teena Bakery, Panampilly Nagar, Cochin, Kerala, India). The flavours ranged from orange, pineapple, grape, and mango. It is one bakery invention that blends the concept of ice-fruit and soft-drink into one plastic pack. One has to create an opening (incidentally there is no way to know which is the top or bottom, wonder how the name "sip-up" originated?) on one end, and then start sipping the ice-fruit bar (heavenly!!). As the ice melts..it becomes flavoured syrup which too is refreshing. At half a rupee (50 Indian Paise) it became many a school boys reward..be it a treat, winning a hockey match, or making your friend envy. It was more in demand than the chocolate toffees. Obviously, it had it's benefits...
1. Since, the ice-fruit is not exposed to air contamination like in Ice-candy bar..it is more hygienic . The plastic pack helped(doubt the water quality..but out immunity levels were high that time)
2. Never a drain on the pocket money..and parents could get away with that "irritant" when shopping..One sip-up and the lad becomes quiet.

It was considered hip to "sip-up" and hang around the place, leaning on the red BSA-SLR Bicycle..Every school kid from Cochin in the 80's-90's will vouch for this refreshing bar of ice-fruit as the best thing after school hours.

My friend wanted to live that experience in Dubai..Unfortunately..he cannot live it up entirely...The SLR bikes have vanished and life is altogether different...'It is zipped up"

Quota

quo.ta \'kwo-t-*\ n [ML, fr. L quota pars how great a part] 1: a proportional part or share; esp : the share or proportion assi gned to each in a division or to each member of a body 2: the number or amount constituting a proportional share
(Source: English Webster's Dictionary)

Quota 1:a politically motivated division of social share; esp: the share or propotion assigned to each in a votebank or to each beneficiary of a political party 2: the number of subsidies, college seats, capitation fees, management seats, government postings, favors, ration cards, relief money doled out constituting a propotional share of the ministers bribe and the vote share.
(Source: The Great Indian Political Dictionary)

I understand only one Quota.."Hardwork Quota"

Which is the greatest fictional work that can be as intriguing as The Davinci Code?
Answer: Amendments to the Indian Constitution

Tuesday, May 16, 2006

Acchu's Lifebouy

Velikkakathu Sankaran Achuthanandan was many a mimicry artists item number. His orrrrrrrrrrrrrrrraTTTOOOooorrrrrrrreaLLLL skills (this is how he would have pronounced 'oratorial' had he known to speak in english), Long pauses in between speeches that can put A.B.Vajpayee to sleep, and facial muscle flexing skills made him the butt of all political jokes in kerala. You have to see him talk and then you will understand that your V channel Lolakutty is not a novelty. VS is a classic case of brand positioning.

VS is more a Lifebouy' soap politician than the 'Lux' superstar. One Lux superstar (Mr. K. Karunakaran) has been reduced to a 501 Bar soap. His rustic, frugal, and no fancy mannerisms created a persona that was ridiculed but much talked about. It took decades for Brand VS to succeed. When it succeeded, it came as a wave of support for a man who stood 'rock solid' on his degressive views, much like the carbolic soap. He failed to raise froth, but had a 'clean image'. His brand of politics is the hard way, much like a 'cake of Lifebouy' which can pass off as a brick stone. The similarities donot end here...The red piece of Lifebouy cake and the red comorade will have many a competition from other fancy brands. The slogan 'safeguarding the health' of an age old ideology that has seen the grave except in God's own country, will be the position that VS will take. Wait and see....